Ethical and independent Media Foundation (EIMF) a non-profit public trust was established in 2020 to foster journalism as an independent, investigative, socially responsible, and ethical profession. EIMF aims to promote excellence in the field through education, training, and media-related research. It seeks to equip the aspiring modern journalist with the capabilities to achieve world-class standards in the profession. It is committed to promoting diversity and broadening access to journalism by offering educational and training opportunities to all groups in society, including those who are severely underrepresented in the journalistic profession.
The founding premise of The EIMF is this: if good journalism is to survive and thrive, it can only do so by being both editorially and financially independent. This means relying principally on contributions from readers and concerned citizens who have no interest other than to sustain a space for quality, and serious journalism. EIMF is a welfare and non-commercial society which strives to raise awareness among all the people of India, irrespective of their religion and sect, for their welfare.